Homebrand was established more than 30 years ago and is now the largest Woolworths Private Label brand. Offering over 950 product lines, all Homebrand products are sourced either locally or internationally providing Woolworths’ customers the best possible choice and quality, at affordable and competitive prices.
A network of Trade Partners
Homebrand has developed a network of Trade Partners both locally and globally who are certified under the Woolworths Quality Assurance (WQA) program. WQA certification ensures customers benefit from safe, quality products. Homebrand also offers an excellent supply chain and distribution facilities and includes international consolidation and logistics. Its success and reputation has been built on principles such as good value, quality and a wide range of products.
A policy of Fair Trade
It is Woolworths policy to deal fairly and honestly with all Trade Partners, as detailed in the Fair Trading Policy.